SD Metal
Project Type
Custom WordPress website
Industry
Metalwork / Design
Deliverables
Website, Design, SEO
Introduction
SD Metal designs bespoke staircases and custom metalwork in Brittany. Their exceptional craftsmanship deserved a website to match, so I built them a fully custom WordPress site.
In an industry where most websites look the same, generic templates with stock photos, SD Metal needed a site that reflects the exceptional quality of their work. Their competitors are either invisible online or lost in impersonal designs. Yet SD Metal's work speaks for itself: every staircase is a one-of-a-kind piece, every railing a work of art. The problem wasn't the quality of the work, but the fact that nobody could see it before the first meeting.
The custom WordPress design was tailor-made: dark backgrounds that make steel and glass shine, a light/dark mode toggle, bold typography and a golden yellow accent reminiscent of their brushed finishes. Every page is designed like a gallery where staircases, railings and glass partitions are the featured artworks.
My approach
My approach was to treat the site as a design project in its own right, not just a standard corporate website. Every graphic choice, the dark palette, the golden accent, the typography, echoes the materials SD Metal works with daily: raw steel, tempered glass, brushed finishes. The light/dark mode isn't a gimmick but a staging choice: dark mode highlights metallic reflections, light mode reveals fabrication details. The site architecture showcases the complete catalog: straight, quarter-turn, helical, full glass staircases for interiors, suspended terraces, pergolas, gates for outdoors. Each category has its own dedicated page optimized for SEO across four Breton departments, with schema.org markup tailored for craftsmen.
The site positions SD Metal on Google's first page for their strategic queries, including metal staircase Brittany, metalworker Morbihan, and custom railings, with a 180% increase in organic traffic within six months. The quote request conversion rate tripled, with prospects arriving already convinced by the quality of the showcased work.
The impact
The website became SD Metal's primary sales tool. Prospects arrive at meetings with specific references from the site, saying 'I want the same staircase as on the helical page.' The qualified quote request rate tripled because visitors immediately understand the level of craftsmanship before even picking up the phone. SEO positioning across four Breton departments generates a steady flow of new contacts, and SD Metal was able to reduce their traditional advertising budget in favor of this lasting organic visibility.
We wanted a website as beautiful as our staircases. Opsidius understood our world and created something unique that sets us completely apart from the competition. Our clients often tell us the website is what convinced them to reach out.
Sébastien Dudoret
Owner, SD Metal
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